We are OARA
Our process goes beyond beauty. We guide projects from concept to execution, aligning brand, narrative, and functionality across every layer: architectural programming, interior design, FF&E, signage, guest flow, and user experience.
With a 360° approach rooted in real estate strategy and driven by narrative and intention, we create places that feel intentional and designed to last. We operate at the intersection of structure and story, combining spatial intelligence with emotional insight. The result is more than a space, it’s a place that performs, resonates, and endures.
Meet the Founder
Jessica Lianza is the founder and design lead of OARA.
With over 15 years of experience across the US, Brazil, Europe, and Asia, she creates spaces where aesthetics, performance, and identity work as one.
Her background blends architecture, interiors, branding, and business. She studied Interior Design at Parsons (New York), Architecture at Belas Artes (São Paulo), and completed programs in Project Management (FIA–USP), Branding (NYU), Service Design (Ana Couto), and Design Management (Brunel, London).
Jessica has led projects for W Hotels, Edition, Hilton, Hard Rock, and Oetker Collection, and collaborated with agencies like FutureBrand and Lippincott. Her work spans from global brands to boutique ventures, always guided by context, clarity, and care.
Clients and peers describe her as a sharp, collaborative, and grounded leader - someone who navigates complexity with warmth and vision. Deeply connected to wellness through personal experience, Jessica also brings a rare sensitivity to how space supports healing, presence, and natural balance.
OARA was born from that same vision - a studio where strategy and emotion meet, and where every space is built to perform and to resonate.
I had the pleasure of working with Jessica on a remarkable hospitality project we’re developing in São Paulo, Brazil. Her professionalism, sharp leadership, and ability to guide multidisciplinary teams were evident from day one. She brings the rare combination of structure and creativity, with a natural entrepreneurial spirit and a deep sense of commitment. Jessica is a true problem-solver: strategic, experienced, and relentlessly focused on delivery. Now, OARA embodies that same excellence: a consultancy that thinks with precision, designs with emotion, and executes with clarity. And beyond all professional brilliance, working with her is simply a joy: kind, optimistic, and always constructive. I would recommend her and OARA, without hesitation.
Inês Duque Dias
Head of communications and business at Atelier Nini Andrade Silva
Jessica has a natural talent for leadership and for translating ideas and projects to diverse audiences with clarity and purpose. With a keen eye on the guest and end user, she proposes creative, tailored solutions — always grounded in feasibility and timelines. Today, through OARA, that same vision is amplified into a multidisciplinary consultancy that brings strategy, design, and precision to the heart of every project.
Catarina Cecchini
Experience Designer at especial projects at ITAÚ
I’d like to recommend Jessica as a diligent and thorough consultancy with deep expertise in high-end hospitality and interior architecture. We’ve collaborated on large-scale developments for premium hotel groups in Brazil, and Jessica consistently brings in-depth knowledge, strategic insight, and innovative solutions to elevate the quality and character of every space. Their ability to merge technical precision with conceptual creativity makes them a valuable partner in projects where excellence is non-negotiable.
João Amaral
Director and Global Designer for Caribbean and Latin America at Marriott International
Throughout our time working together, I saw Jessica consistently bring thoughtful and creative solutions to the table, always ready to contribute with generosity, clarity, and intention. She has a rare strength across every stage of the design process, from concept to completion, and an equally impressive ability to manage clients with professionalism and ease, both in person and over written
communication. Her leadership is steady, her design thinking sharp, and her presence always elevates the room.
Rachel Ratterman
Principal at Lark Design Studio
OARA brings a strong creative approach, but what truly sets its vision apart is how that creativity is always grounded in strategic intent. With a deep understanding of their clients’ business ambitions, OARA acts not just as a design partner, but as a strategic consultancy, the kind that turns real estate into meaning, and ambition into legacy. They deliver with elegance, intuition, and a rare ability to weave artistic sensibility with operational intelligence.
Lais Hauschild Cobra
Independent Advisor for Branding and Design Strategy
Having Jessica`s creativity on your team is a true asset.
She thinks beyond the obvious, brings sharp and original ideas, and stays fully committed to making them feasible and well-executed.
Daniela Sanchez
Manager at Iron House Real State
I had the chance to work with Jessica on a hotel development and was impressed by her deep involvement and attention to detail.
Demanding, precise, and solutions-driven, she handled every challenge with clarity, always balancing cost constraints with design quality. On top of her technical strength, she brings a collaborative spirit and is simply a pleasure to work with.
Marcos Lourenço Pires
Senior Project and Program Manager working at GVLDA
Jessica is a highly skilled and creative professional, with a positive presence, collaborative spirit that adds great value to Hamam Development.
Leonardo Hamam
Global Entrepreneur and Founder of Hamam Global Interior Solutions
While the hospitality and architecture industries increasingly lean toward standardized spaces and experiences, Jessica always found a way to make each project stand out by highlighting something unique about the location or the client. Working with her was always dynamic and far from monotonous, something every architect truly values.
Felipe Gomiero
Senior Supervisor at INNOCEAN Brazil
Focused, methodical, and creative.
Jessica is not only an excellent professional, but also a truly remarkable person. Her commitment and dedication, combined with her ease in working collaboratively, make her an exceptional asset. I had the pleasure of working with her and honestly miss it — she strikes the perfect balance between determination and flexibility, communication and observation, dreaming and doing. It’s an honor to have crossed paths with someone so special in my professional journey.
Margarida Porto
Founder, Business Development Manager & Marketing Operational Lead
Jessica is an excellent professional and one of the best managers I've ever had.
She is passionate about her job, focused, organized and knows how to use her strenghts to deliver awesome projects and create great spaces for customers.
Her creativity is powerful and contagious!
Jessyca Pelisson
Architecture Lead at Livance
I'd like to recommend Jessica as diligent and thorough professional with a vast experience in the hospitality interior design field. We've been working together in the development of large size projects in Brazil for high end hotel chains and always showed in depth knowledge of the matter bringing to the table innovative ideas and solutions to enhance the quality of the spaces she creates.
Marcos Bastos
Partner at VOALB Ltda.