Location: Florida, USA
Year: 2022-2023
Scope:
• Brand design strategy in partnership with a specialized agency
Project Phases:
• Design Narrative
• Concept Development
Spaces involved:
• Guest rooms
• Condos
• Lobby, social areas, circulation, and integrated landscape elements
Number of hotel rooms: 209
A stand-alone hospitality brand shaped by nature, strategy, and sensory presence.
This hospitality project, with over 200 rooms and branded residences, was developed in a fast-paced timeline and positioned to serve the growing Pensacola market. The hotel was initially conceived as a stand-alone brand, built from the ground up in partnership with a branding agency, based on local lifestyle insights and benchmarked business potential.
Jessica led the interior Design Direction across all guest-facing areas, translating the brand strategy into spatial experience. The concept emphasized biophilic design and sensory richness, combining carved wood artwork, raw stone transitions, integrated landscaping, and a natural material palette to create a warm and grounded environment.
