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TYPE OF PROJECT
PROJECT STAGE

Ready to build
destination?

No formulas. No templates.
Just the right thinking for your project.

Positioning.
Space.
Destination.

info@weareoara.com
weareoara.com

United States  ·  Brazil

Copyright © 2026 OARA. All rights reserved.

WE ARE OARA

No formulas. No templates.
Just the right thinking for your project.

TYPE OF PROJECT
PROJECT STAGE

Positioning.
Space.
Destination.

Ready to build
destination?

No formulas. No templates.
Just the right thinking for your project.

info@weareoara.com
weareoara.com

United States  ·  Brazil

Copyright © 2026 OARA. All rights reserved.

WE ARE OARA

Fairfield Inn & Suites By Marriott | Pensacola Beach Florida, USA

DEVELOPER: Innisfree Hotels + RREAF Holdings

SPACES: 209-room Hotel, Social Spaces and Condos

Location: Florida, USA
Year: 2022-2023

Scope:
• Brand design strategy in partnership with a specialized agency
Project Phases:
• Design Narrative
• Concept Development

Spaces involved:
• Guest rooms
• Condos
• Lobby, social areas, circulation, and integrated landscape elements
Number of hotel rooms: 209

A stand-alone hospitality brand shaped by nature, strategy, and sensory presence.

This hospitality project, with over 200 rooms and branded residences, was developed in a fast-paced timeline and positioned to serve the growing Pensacola market. The hotel was initially conceived as a stand-alone brand, built from the ground up in partnership with a branding agency, based on local lifestyle insights and benchmarked business potential.


Jessica led the interior Design Direction across all guest-facing areas, translating the brand strategy into spatial experience. The concept emphasized biophilic design and sensory richness, combining carved wood artwork, raw stone transitions, integrated landscaping, and a natural material palette to create a warm and grounded environment.


No formulas. No templates.
Just the right thinking for your project.

TYPE OF PROJECT
PROJECT STAGE

Positioning.
Space.
Destination.

Ready to build
destination?

No formulas. No templates.
Just the right thinking for your project.

info@weareoara.com
weareoara.com

United States  ·  Brazil

Copyright © 2026 OARA. All rights reserved.

WE ARE OARA

Project developed while at Dash, as Design Director

No formulas. No templates.
Just the right thinking for your project.

TYPE OF PROJECT
PROJECT STAGE

Positioning.
Space.
Destination.

Ready to build
destination?

No formulas. No templates.
Just the right thinking for your project.

info@weareoara.com
weareoara.com

United States  ·  Brazil

Copyright © 2026 OARA. All rights reserved.

WE ARE OARA

TYPE OF PROJECT
PROJECT STAGE

Ready to build
destination?

No formulas. No templates.
Just the right thinking for your project.

Positioning.
Space.
Destination.

info@weareoara.com
weareoara.com

United States  ·  Brazil

Copyright © 2026 OARA. All rights reserved.

WE ARE OARA

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